Neuromarketing and big data analytics for strategic consumer engagement : emerging research and opportunities /

Bibliographic Details

Main Author:	Sousa, Joana Coutinho de, 1986- (Author)
Corporate Author:	IGI Global Online
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, [2018]
Subjects:	Neuromarketing. Electronic books.
Online Access:	Connect to the full text of this electronic book