Cover Image

Building a storybrand : clarify your message so customers will listen /

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

Bibliographic Details
Main Author: Miller, Donald, 1971- (Author)
Format: Book
Language:English
Published: New York : HarperCollins Leadership, an imprint of HarperCollins, [2017]
Subjects:
Branding (Marketing)
Advertising > Brand name products.
Product management.
Marketing.
Selling.
Customer relations.
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / Sales & Selling / General.
BUSINESS & ECONOMICS / Business Communication / General.
Description
Summary:Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
Physical Description:x, 228 pages : illustrations ; 22 cm
Bibliography:Includes bibliographical references.
ISBN:9780718033323
0718033329
9780718033330
0718033337
9781400201839
1400201837