Building a storybrand : clarify your message so customers will listen /

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

Bibliographic Details

Main Author:	Miller, Donald, 1971- (Author)
Format:	Book
Language:	English
Published:	New York : HarperCollins Leadership, an imprint of HarperCollins, [2017]
Subjects:	Branding (Marketing) Advertising > Brand name products. Product management. Marketing. Selling. Customer relations. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Sales & Selling / General. BUSINESS & ECONOMICS / Business Communication / General.