The marketing complex : why modern marketers need to manage multiplicity /

Bibliographic Details

Main Author:	Lury, Giles (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	London ; New York, NY : Kogan Page, 2017.
Subjects:	Marketing. Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book