Sonic restaurants : does its drive-in business model limit future growth potential? /

Sonic is an iconic American drive-in fast-food chain with nearly thousands of franchise establishments across the vast land of the United States by 2014. As Sonic continued to expand, it ran into various hurdles. The most daunting challenge was to enter urban environments where space was too scarce...

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Bibliographic Details

Main Authors:	Hoffman, Alan (Author), Gold, Natalia (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2017.
Series:	SAGE Knowledge. Cases.
Subjects:	Business planning > Case studies. Sonic Corp. > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book