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Minibrake : retailing in Germany vs. licensing in the U.S. /

It was in 2012 at the incubator Idea Manufactory in Budapest when Marcell, Daniel and Peter realized the potential of MiniBrake, a remote controlled brake system, which could be applied to children’s bikes. The main target groups were children between the ages of 2 and 5 and their parents. MiniBrake...

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Bibliographic Details
Main Authors: Dittmar, Frederic (Author), Plötz, Roxana (Author), Török, Eszter Kata (Author), Hulsink, Willem (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: London : SAGE Publications Ltd, 2017.
Series:SAGE Knowledge. Cases.
Subjects:
Business planning > Case studies.
Globalization > Case studies.
Minibrake > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book

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