Minibrake : retailing in Germany vs. licensing in the U.S. /

It was in 2012 at the incubator Idea Manufactory in Budapest when Marcell, Daniel and Peter realized the potential of MiniBrake, a remote controlled brake system, which could be applied to children’s bikes. The main target groups were children between the ages of 2 and 5 and their parents. MiniBrake...

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Bibliographic Details

Main Authors:	Dittmar, Frederic (Author), Plötz, Roxana (Author), Török, Eszter Kata (Author), Hulsink, Willem (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2017.
Series:	SAGE Knowledge. Cases.
Subjects:	Business planning > Case studies. Globalization > Case studies. Minibrake > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book