J.C. Penney Company, Inc. : surviving the Ron Johnson (CEO) era /

Ron Johnson, the architect behind Apple's wildly successful retail stores and 15-year Target veteran, became American department store chain J.C. Penney’s new CEO in November 2011. The owner J.C. Penney had high hopes for Johnson, who proceeded to make drastic changes to the company including a...

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Bibliographic Details

Main Author:	Hoffman, Alan N. (Alan Nathan), 1954- (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2017.
Series:	SAGE Knowledge. Cases.
Subjects:	Organizational change > Case studies. Strategic planning > Case studies. J.C. Penney Co. > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book