Inti Games : launch Helix in Australia or wait? /

Helix is Inti Game, a Rotterdam-based start-up’s innovative outdoor sports product. After successfully selling Helix on the Dutch home market, Inti Games planned to expand internationally, with Australia being its first market to enter and with the U.S. and U.K. in the pipeline. They had signed a ma...

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Bibliographic Details

Main Authors:	Cai, Jiayu (Author), Dang, Chenyuan (Author), Tan, Alvin (Author), Hulsink, Willem (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2017.
Series:	SAGE Knowledge. Cases.
Subjects:	Business logistics > Case studies. Total quality management > Case studies. Inti Games > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book