Beer’s mega merger : views and perspectives /

The case gives an overview of the largest beer acquisition and the fourth largest acquisition ever by chronicling the agreement of Anheuser-Busch InBev (AB InBev) to buy SABMiller in late 2015. The rationale by the chief executive officer of AB InBev is juxtaposed against craft brew drinkers, brewer...

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Bibliographic Details
Main Authors:	Barcas, J. Justin (Author), Leggett, Todd W. (Author), Richardson, Woodrow D. (Woodrow David) (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2017.
Series:	SAGE Knowledge. Cases.
Subjects:	Consolidation and merger of corporations > Case studies. Beer industry > Case studies. Brewing industry > Case studies. Anheuser-Busch, Inc. > Case studies. SABMiller (Firm) > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The case gives an overview of the largest beer acquisition and the fourth largest acquisition ever by chronicling the agreement of Anheuser-Busch InBev (AB InBev) to buy SABMiller in late 2015. The rationale by the chief executive officer of AB InBev is juxtaposed against craft brew drinkers, brewers and wholesalers primarily in the US who worry the buyout may prove anti-competitive. The ramifications of the acquisition for the US and global markets are presented.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781526419682 (ebook) :