Beer’s mega merger : views and perspectives /

The case gives an overview of the largest beer acquisition and the fourth largest acquisition ever by chronicling the agreement of Anheuser-Busch InBev (AB InBev) to buy SABMiller in late 2015. The rationale by the chief executive officer of AB InBev is juxtaposed against craft brew drinkers, brewer...

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Bibliographic Details

Main Authors:	Barcas, J. Justin (Author), Leggett, Todd W. (Author), Richardson, Woodrow D. (Woodrow David) (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2017.
Series:	SAGE Knowledge. Cases.
Subjects:	Consolidation and merger of corporations > Case studies. Beer industry > Case studies. Brewing industry > Case studies. Anheuser-Busch, Inc. > Case studies. SABMiller (Firm) > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book