WPP, Ford, and Team Detroit : marketing for global clients /

In 2006, WPP, the world's largest advertising holding company, merged personnel from five separate agencies to serve Ford, its largest client. 'Team Detroit' represented a sharp departure from WPP's previous client relationships. Agencies within holding companies generally battle...

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Bibliographic Details

Main Authors:	Rosenthal, Jean (Author), Sinha, Arun (Author), Dhar, Ravi (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	WPP (Firm : 2008-) Ford Motor Company. Marketing > Case studies. Export marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book