San Miguel : expanding the amaranth market /

Benito Manrique, his brother Diego, and Bruno Pagliai founded a small amaranth factory in the out-of-the-way Mexican village of Huixcazdha. Despite the plant's unschooled work force, the company had pioneered the processing of amaranth into a number of unique products. The company also had play...

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Bibliographic Details

Main Authors:	Elias, Jaan (Author), Hernández, Mario Alan González (Author), Garcia, Carlos Gil (Author), Canales, Rodrigo (Author), Khoshnood, Kaveh (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Amaranth products > Case studies. Marketing > Case studies. Social entrepreneurship > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book