Sony targets laptop consumers in China : segment global or local? /

The manager of the Sony VAIO personal computer in China has been given two segmentation studies. One study is country-specific and product-specific. The other is a global segmentation study, which covers all regions and all of Sony's many consumer electronics. Which segmentation study should th...

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Bibliographic Details
Main Authors:	Grayson, Kent (Author), Waikar, Sachin (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Sonī Kabushiki Kaisha. Marketing > Management > Case studies. Marketing research > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number:		HF5415.13

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