Tupelo Medical : managing price erosion /

Robert Davidson, pricing manager for Tupelo Medical, was concerned about the variability in price paid for its top-selling product, the Micron 8 Series blood pressure monitoring system. Using historical transaction data, this case explains how Davidson determines the appropriate price floor for the...

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Bibliographic Details

Main Authors:	Anderson, Eric T. (Author), Abraham, Daniel (Author), Anderson, Elizabeth (Author), Santaella, Gus (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Medical instruments and apparatus industry > Case studies. Industrial marketing > Case studies. Pricing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book