Aava natural mineral water. (B) /

Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. This case study discusses the dilemma faced by the top management in dealing with the issues related to brand positioning of Aava.

Bibliographic Details
Main Authors:	Jaiswal, Anand Kumar (Author), Palan, Harit (Author), Jain, Ingita (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Aava (Firm) Brand name products > Case studies. Branding (Marketing) > Case studies. Strategic planning > Case studies. Mineral water industry > India > Case studies. Electronic books.
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Call Number:		HD69.B7

HD69.B7	Available