Alibaba Group's Taobao : from intermediary to ecosystem enabler /

This case explores how Alibaba Group has nurtured the creation of a business ecosystem to underpin the success of its Taobao Marketplace and Tmall.com e-commerce businesses that have come to dominate on-line shopping in China.

Bibliographic Details

Main Authors:	Williamson, Peter J. (Author), Wang Jingji, Michelle (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Alibaba (Firm) Creative ability in business > Case studies. Strategic planning > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book