Merck & Co : after Vioxx, the government and the pharmaceutical industry reconsider the balance between innovation, safety, and cost /

Merck & Co. had built an enviable reputation not just as a paragon of the pharmaceutical industry but as one of America's most admired businesses. The company had produced medical breakthrough after medical breakthrough, engaged in extensive philanthropy, and instituted progressive human re...

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Bibliographic Details

Main Authors:	Elias, Jaan (Author), Hutchins, Spencer (Author), Nagy, Andrea (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Merck & Co. Crisis management > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book