Sapient : defining success was both the challenge and the opportunity /

Although Sapient was categorized as a marketing, business, and technology consulting company, employees insisted that they never sold consulting or provided mere deliverables. Instead, Sapient promised "client success" and to this end had articulated a model with three principles that the...

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Bibliographic Details

Main Authors:	Nagy, Andrea (Author), Elias, Jaan (Author), Podolny, Joel M. (Joel Marc) (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Success in business > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book