Groupon : does a social commerce superstar have a competitive advantage? /

In June 2011, when Groupon filed for its initial public offering, it was called it 'the cool new kid on the tech block,' and 'the fastest growing company in history.' Groupon was one of a rising generation of internet superstars that were based on social networking. These 'W...

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Bibliographic Details

Main Authors:	Dhar, Ravi (Author), Smith, Andrea Nagy (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Groupon (Firm) Entrepreneurship > Case studies. Business planning > Case studies. Electronic commerce > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book