Ontela PicDeck (A) : customer segementation, targeting, and positioning /

Ontela, a technology start-up company, has introduced an innovative service called PicDeck that improves the mobile imaging experience for wireless subscribers. Ontela sells PicDeck to wireless carriers, who in turn private-label the service to their subscribers. Ontela must decide which customer se...

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Bibliographic Details

Main Author:	Sawhney, Mohanbir S. (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Market segmentation > Case studies. Target marketing > Case studies. Wireless communication systems > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book