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Positioning the Tata Nano (A) /

The case focuses on positioning a new brand, the Tata Nano. The car has been widely publicized as the world's cheapest car at Rs.1 lakh. Students must consider the gap between the ultimate target, the huge emerging middle class of Indian consumers, and the limited capacity and distribution avai...

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Bibliographic Details
Main Authors: Tybout, Alice M. (Author), Fahey, Natalie (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Marketing > Case studies.
Nano automobile > Marketing > Case studies.
Tata Motors.
Electronic books.
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Call Number: HF5415
 
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HF5415 Available