Looking beyond the face of IBM's CEO Virginia Rometty : a critical analysis of IMB's online marketing and recruitment materials from a gendered perspective /

This activity-based case study focuses on IBM's public efforts towards recruiting, retaining, and advancing women into global leadership roles. IBM has a sustained record of accomplishments in promoting workplace diversity and inclusion across a wide spectrum (including gender and multicultural...

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Bibliographic Details
Main Author:	Storberg-Walker, Julia (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Employees > Recruiting > Computer network resources > Case studies. Women employees > Case studies. Internet marketing > Case studies. Sex discrimination against women > Case studies. Sex discrimination in employment > Case studies. International Business Machines Corporation. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		HF5549.5.R44

HF5549.5.R44	Available