NASCAR : leading a marketing transformation in a time of crisis /

It is February 2011 and Brian France, CEO of NASCAR (the National Association for Stock Car Auto Racing), is facing a crisis. In the last five years, attendance at weekend NASCAR races has fallen 22 percent and television viewership has declined 30 percent. Key marketing sponsors have recently left...

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Bibliographic Details

Main Authors:	Anderson, Eric T. (Author), Kilibarda, Vasilia (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	NASCAR (Association) Branding (Marketing) > Case studies. Organizational change > Case studies. Leadership > Case studies. Crisis management > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book