Northlands Ledger (B) : bringing customer foucs to a newspaper /

Case (A) describes the situation at the Northlands Ledger, a newspaper on its way out of business due in large part to its publisher and editor's focus on what they do and want to keep doing rather than on what their customers (readers and advertisers) want. Case (B) follows on from Case (A).

Bibliographic Details

Main Author:	Dewar, Robert (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Organizational behavior > Case studies. Corporate turnarounds > Case studies. Leadership > Case studies. American newspapers > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book