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Marketing the Nissan Micra and Tata Nano using social media /

The case explores the similarities and differences between social media campaigns launched by Nissan and by Tata Motors to stimulate sales for models of their cars in India. The Nissan campaign allowed consumers to compete to star with Ranbir Kapoor, a Bollywood star and spokesman for the Nissan Mic...

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Bibliographic Details
Main Authors: Tybout, Alice M. (Author), Fahey, Natalie (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Nissan Jidōsha Kabushiki Kaisha.
Tata Motors.
Marketing > Case studies.
Social media > Case studies.
Automobile industry and trade > India > Case studies.
Electronic books.
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Call Number: HF5415
 
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