Pagewell 2.0 : using customer research for product development /

PageWell, an e-reading platform provider, was preparing to launch PageWell 2.0 to the larger full-time MBA student market after a successful trial of PageWell 1.0 in Executive MBA (EMBA) classes at the Kellogg School of Management. Research had shown that full-time MBA students would be very interes...

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Bibliographic Details

Main Authors:	Sawhney, Mohanbir S. (Author), Goodman, Pallavi (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	PageWell (Firm) Marketing research > Case studies. New products > Case studies. Marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book