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M-Pesa and mobile money in Kenya : pricing for success /

The Kenyan government's announcement of a new 10% tax in March 2013 threatened the future prospects of M-Pesa, Safaricom's mobile money transfer service, which had revolutionized the way money moved in Kenya. The new tax would be levied on all cash transfers but was largely targeted at M-P...

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Bibliographic Details
Main Authors: Markovich, Sarit (Author), Snyder, Charlotte (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Safaricom (Firm)
Pricing > Case studies.
Marketing > Case studies.
Electronic funds transfers > Law and legislation > Kenya > Case studies.
Electronic books.
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Call Number: HF5416.5
 
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