Motorola's Droid 2 : the product manager's dilemma /

After it introduced the extremely successful Droid smartphone into the market in 2009, Motorola quickly moved to develop the next-generation Droid 2 before the next wave of smartphones (including the rumored iPhone 4) flooded the market. The development process was moving smoothly for the company wh...

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Bibliographic Details

Main Authors:	Sawhney, Mohanbir S. (Author), Miniati, John (Author), Kim, Patrick (Author), Goodman, Pallavi (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Motorola, Inc. Product design > Case studies. Communication in organizations > Case studies. Negotiation in business > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book