Kerry GeoPark : can European GeoPark certification create competitive advantage for a tourist destination? /

The Director of a geotourism enterprise, located in County Kerry, Ireland, wants to strengthen the tourist destination's competitive position. The central question that the case poses is whether leveraging the area's geological and cultural heritage, and obtaining European GeoPark certific...

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Bibliographic Details
Main Author:	McCarthy, Breda (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Tourism > Management > Case studies. Tourism > Marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		HF5415

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