Entrepreneurial sales strategies : Namasté Laboratories pursues new markets for hair care products /

The Namaste case is a story of how Kellogg alumni couple Gary and Denise Gardner grow their Namaste branded hair care line from production at the family's kitchen table into a formidable $80 million empire within a 14-year period. The Gardners come from a longtime hair-care business lineage, th...

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Bibliographic Details
Main Authors: Mayberry-McKissack, Cheryl (Author), Robinson-English, Tracey (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
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Call Number: HF5438.4
 
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