Cover Image

Keurig : from David to Goliath : the challenge of gaining and maintaining marketplace leadership /

From 2002 to 2011, coffee-machine manufacturer Keurig had grown from a privately held company with just over $20 million in revenues to become a wholly owned subsidiary of Green Mountain Coffee Roasters, a publicly traded company with net revenues of $1.36 billion. This case examines the rapid rise...

Full description

Bibliographic Details
Main Authors: Anderson, Eric T. (Author), Anderson, Elizabeth (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Marketing > Management > Case studies.
Competition > Case studies.
Strategic planning > Case studies.
Green Mountain Coffee Roasters, Inc.
Corporations > Growth > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number: HF5415.13
 
Call Number Status Get It
HF5415.13 Available