At Ford, turnaround is job one /

The case opens with the Ford Motor Company seemingly on the path toward bankruptcy. Ford had been bleeding red ink for more than ten years when it decided in 2006 that continuing the same turnaround attempts was not going to right the ship. The company was facing significant external challenges, suc...

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Bibliographic Details

Main Authors:	Shein, James B., 1942- (Author), Bell, Matt (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Ford Motor Company. Mulally, Alan R. Corporate turnarounds > Case studies. Leadership > Case studies. Corporate governance > Case studies. Business planning > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book