Bel Brand : the laughing cow challenge /

This case features Bel Brand's efforts to position its flagship brand, The Laughing Cow, in the United States.

Bibliographic Details

Main Authors:	Rucker, Derek D., 1977- (Author), Dubois, David D. (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Brand name products > Case studies. Branding (Marketing) > Case studies. Bel Brands. Electronic books.
Online Access:	Connect to the full text of this electronic book