The Boeing Corporation 2007 : consolidating success or burying the competition? /

This case study focuses on the decisions that Boeing CEO Jim McNerney must make in the face of the unprecedented success of his company's new 787 Dreamliner and the equally unprecedented difficulties encountered by Boeing's arch-rival, Airbus.

Bibliographic Details

Main Author:	Letovsky, Robert (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Boeing Aerospace Company. McNerney, W. James, > 1949- Production management > Case studies. Competition > Case studies. Strategic planning > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book