Black like me : creating a legacy. Part B, Stepping into the future /

The first part of this case is set in 1985, when twenty-five year old Herman Mashaba and two colleagues decided to enter the ethnic hair-care market in a politically turbulent South Africa with an evocative name for their product and a R30,000 loan. The case consists of four parts, each presenting a...

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Bibliographic Details
Main Authors:	Murray, Tessa (Author), Heil, Dominik (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Black Like Me (Business enterprise) Hair preparations industry > South Africa > Case studies. New business enterprises > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		HD62.5

HD62.5	Available