Harley-Davidson® Motor Company : bonding with the biker /

Since 1996, when international motorcycle manufacturer Harley-Davidson first established a presence in South Africa, the company had grown from only one dealership to seven independent dealerships in 2007. Although Harley owners were mostly male, five years previously, South African dealerships had...

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Bibliographic Details

Main Authors:	Townsend, Stephanie (Author), Beder, Laurence (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Harley-Davidson Motor Company. Branding (Marketing) > Case studies. Marketing > Case studies. Women consumers > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book