Hansa Pilsener : remaining relevant in a changing market /

In September 2012, Khensani Nobanda took over as general manager of Hansa Pilsener, South African Breweries' (SAB) second-biggest brand. Under her predecessor, Mosidi Seretlo, SAB had developed a highly successful advertising campaign for Hansa, featuring a character named Vuyo who epitomised t...

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Bibliographic Details

Main Authors:	Oji, Chijioke (Author), Beswick, Claire (Author), Bick, Geoff (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Hansa Pilsener (Firm) Brand name products > Case studies. Branding (Marketing) > Case studies. Advertising > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book