Birdi Golf Apparel : flying high or swinging low? /
In December 2008, Charlene Lewison, marketing director of the Johannesburg-based family business, Birdi Golf Apparel, surveyed the company's well-stocked shelves with pride - but also with a growing sense of unease. In the past 12 years, Birdi had become an established brand on both the profess...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
| Call Number: |
HD30.28 |
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| Call Number | Status | Get It |
| HD30.28 | Available | |