Undertaking marketing research for low-income consumers in India : a Firmenich initiative /

This case is based on the marketing research initiative of Firmenich, one of the largest privately owned organizations in the perfumery and flavor industry in the world. The objective of the marketing research was to obtain insights on preferences of low-income consumers of India with respect to soa...

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Bibliographic Details

Main Authors:	Singh, Ardhendu Shekhar (Author), Ambarkhane, Dilip (Author), Venkataramani, Bhama (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Firmenich (Firm) Marketing > Case studies. Marketing research > Case studies. Social marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book