The washing powder wars : Ariel versus Omo /

In November 2014, Omo - Unilever South Africa's premium washing powder brand - faced the biggest challenge yet to its 50-year dominance of the South African washing powder market. Proctor and Gamble had launched Ariel in May of the previous year, and a recent survey had shown that the brand had...

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Bibliographic Details

Main Authors:	Bowen, Amanda (Author), Saini, Yvonne (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Unilever South Africa. Marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book