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Tia's Muesli : small dog in the big dogs' lair /

In April 2011, Hani Niayesh, owner and managing director of Tia's Muesli, received an unexpected phone call from the Pick n Pay hypermarket. The retailer, which formed part of one of South Africa's biggest supermarket chains, invited Tia's to list with it again. In 2009, Niayesh had o...

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Bibliographic Details
Main Authors: Townsend, Stephanie (Author), Mosala, Thabo (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Tia's Meusli (Firm)
Small business > Finance > Case studies.
Retail trade > Case studies.
Small business > Management > Case studies.
Electronic books.
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Call Number: HG1027.7
 
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