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Woolworths SA : something in the yoghurt mix /

In May 2008, alerted by a primary dairy supplier that one of its raw material suppliers may be including gelatine in its products, Julian Novak, divisional director of food at Woolworths SA, tasked his team to investigate the issue. The allegations proved to be true. There was gelatine in Woolworths...

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Bibliographic Details
Main Authors: Bowen, Amanda (Author), Abratt, Russell (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Woolworths.
Customer relations > Management > Case studies.
Marketing > Case studies.
Crisis management > Case studies.
Electronic books.
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Call Number: HF5415.5
 
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