Verity : in tune with viral marketing /

Looking across the bay from her home in Hout Bay, Cape Town singer Verity Price (known to her fans as Verity) reflected on how she had not allowed the exclusive South African music industry to prevent her from making and selling her first album. She was one of the world forerunners in using Internet...

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Bibliographic Details

Main Authors:	Krost, Peta (Author), Saini, Yvonne (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Verity. Direct marketing > Case studies. Online social networks in business > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book