Maru Batting Center : customer lifetime value /

This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts. Maru Keitou, a decorated former collegiate softball player with a PhD from Oxford University, ran Maru Batting Center in the Roppongi district of Tokyo's Minato ward. Sh...

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Bibliographic Details

Main Authors:	Hennessy, Julie (Author), Meagher, Evan (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Business forecasting > Case studies. Costs, Industrial > Case studies. Customer loyalty > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book