Kookaburra cricket bats : dealing with cannibalization /

This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts. Kookaburra, a maker of cricket equipment popular in Australia, New Zealand, the United Kingdom, South Africa, and India, was considering two strategies for positioning a new...

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Bibliographic Details
Main Author:	Hennessy, Julie (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Kookaburra (Firm) New products > Marketing > Case studies. New products > Management > Case studies. Business forecasting > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		HF5415.153

HF5415.153	Available