Helping Chinese consumers making the informed choices : the challenge of trust /
35 billion RMB - that's the figure made in online sales transactions by Alipay (the Chinese version of PayPal) on November 11th, 2013. What is to guide Chinese consumers in purchasing decisions as they move en masse to an online purchasing environment? With the strong growth of Chinese domestic...
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| Format: | eBook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
| Call Number: |
HF5415.33.C6 |
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| Call Number | Status | Get It |
| HF5415.33.C6 | Available | |