The awakening of the 'sleeping partner' at U-Brand /

This case study relates the story of U-Brand, a new venture resulting from a partnership agreement between two old friends. The partnership operates in the media industry of the United Arab Emirates. It describes the internal and external dynamics surrounding the set-up, evolution and development of...

Full description

Bibliographic Details

Main Authors:	Spraggon, Martin, 1973- (Author), Bodolica, Virginia, 1976- (Author), Ali, Nabeela (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Silent partners > Case studies. New business enterprises > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book