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UDL Distribution. A, 'IT-enabling' a sales force /

The Sales Director of a nationwide, family owned, PKR 4.6 billion pharmaceuticals distributor, UDL Distribution, is faced with the decision of replacing the sales forces' manual order-booking with one using handheld devices. Being amongst the Big Five in the Pakistani market, the prime motivati...

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Bibliographic Details
Main Author: Shaikh, Shazib E. (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Management information systems > Case studies.
Selling > Technological innovations > Case studies.
Electronic books.
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Call Number: HD30.213
 
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HD30.213 Available