The Engro Zarkhez Challenge 2011 /

The case aims at highlighting the intra organizational challenges faced by Engro Marketing team for attaining sales targets. The problem is of goal incongruence and lack of communication regarding sales targets in the organization. Additionally, the structural changes which had added a new layer of...

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Bibliographic Details

Main Authors:	Alvi, Sara (Author), Butt, Arif Nazir (Author), Khurshid, Anwar (Author), Siddiqui, M. Athar (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Mentoring in business > Case studies. Communication in management > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book